Stress-test a business idea before you commit time and capital.

Turn market, pricing, growth, cost, funding, and validation assumptions into transparent economics, uncertainty ranges, and a practical next decision.

Evaluate an Idea

Open source, available in English and Arabic, with private account-based project access.

What IdeaUp helps you decide

Reachable market

Size TAM, SAM, and SOM directly, from customer spend, or with a bottom-up qualification funnel.

Hybrid revenue model

Blend recurring, one-time, usage, transactional, and marketplace revenue in one plan.

Unit economics

Measure CAC, LTV, LTV:CAC, gross margin, retention, payback, and customer concentration.

Forecast & break-even

Project customers, revenue, costs, and cash for 12, 24, or 36 months and see when the model breaks even.

Cash & funding

Calculate burn, runway, working capital, funding required, a safety buffer, and founder dilution.

Scenarios & uncertainty

Compare bear, base, and bull cases, rank sensitive assumptions, and run reproducible Monte Carlo simulations.

Evidence & risk

Keep viability separate from confidence, validation maturity, execution readiness, and five risk categories.

A decision, not a vanity score

See contradictions, benchmark-backed scores, recommended actions, and the next assumption worth testing.

From assumptions to a working plan

One structured project powers the analysis, the decision, and the documents you use to validate, build, sell, and review the business.

Model what you actually know

Mark each numeric assumption as known, estimated, or unknown. Add a plausible range when one precise number would be misleading.

Find what changes the outcome

Trace core metrics to their formulas, stress-test the forecast, and see which assumptions drive the decision.

Turn the analysis into action

Reuse the same project to build your one-pager, ICP, offer, validation plan, financial model, MVP scope, GTM plan, sales pack, terms, and pilot report.

Compare ideas side by side

Save, duplicate, import, export, and compare projects without rebuilding the analysis in a spreadsheet.

Bring your AI assistant

Use the optional hosted MCP server for scoped project analysis, scenarios, document drafting, and controlled updates.

Make the next decision with better evidence.

IdeaUp does not predict success. It makes your assumptions, economics, uncertainty, and tradeoffs visible so you know what to fix, validate, or build next.

Evaluate an Idea