IdeaUp

Know if your product economics make sense before you spend months building it.

Enter your assumptions and instantly evaluate market size, unit economics, profitability, runway, and overall product viability.

Evaluate an Idea

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What it calculates

Market opportunity

TAM, SAM, SOM, and the market penetration your plan actually requires.

Revenue potential

MRR, ARR, and 12/24/36-month forecasts built from your growth assumptions.

Unit economics

CAC, LTV, LTV:CAC, gross margin, and CAC payback — benchmarked by business model.

Break-even

Contribution margin, break-even customers, and break-even revenue.

Cash runway

Burn rate and months of runway at your current spend.

Product validation

Problem severity, demonstrated demand, and a separate validation maturity stage.

Risk

Technical, market, regulatory, competitive, and financial risk, weighted transparently.

Overall viability

A single 0-100 score with a confidence rating and a clear next step.

This tool does not predict whether your startup will succeed. It evaluates the quality of your current assumptions and economics — so you know what to fix, validate, or build next.